With only 2.2 million people and 3.2 million mobile phone subscriptions, Botswana is the perfect showcase for the value proposition offered by the 3-2-1 Service.
Though 1.4 million people are registered for mobile internet, the cost of data remains a major obstacle for most people in Botswana. Free access to information via the 3-2-1 Service is the most cost effective mass communication solution available in Botswana.
The current content includes information on Agriculture, Clean Water and Sanitation (WASH), Environment & Global Climate Change, and Good Health and Well-being.
Our partners support these goals with topics, messages, designed and tested to engage with Botswana’s diverse population. (See below.)
All content is available both official languages: Setswana and English.
The Service in Botswana uses the “124” short code rather than “321”. Locally it is known as the “1-2-4 Service”.
1-2-4 will empower our nation with knowledge. People can access information on breast cancer, sanitation and hygiene and we will continue to add more topics. This development will complement our existing information dissemination platforms to reach out to all Batswana.
—Minister of Health and Wellness, Dorcas Makgato
The 1-2-4 Service launched in Botswana in November 2017.
Orange Botswana has been operating in the country since 1998 (originally as Vista Cellular) and now holds more than a third of the market for mobile subscriptions. Because Orange Botswana firmly believes in the power of making information available, the 1-2-4 Service continues to grow.
We use our network to address the diverse needs of Batswana, including those that are underprivileged and underserved. This cost-effective service can reach even the most isolated settlements in the country without having to worry about Internet access.
—Patrick Benon, CEO, Orange Botswana