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Madagascar

Georgette sewing - Ambalavao market place
Georgette sewing – Ambalavao market place by looking4poetry (CC BY-NC-ND 2.0)

The 3-2-1 Service began in Madagascar — in 2010 — to address a shortage of timely, actionable information on health and other development topics.

Since then, the 3-2-1 Service in Madagascar has been expanded to the widest range of topics of any country.

Currently there are more than 300 messages in Malagasy, all curated through content committees and approved by the Government of Madagascar as well as adding daily news headlines.

The current content includes information on Agriculture, Clean Water and Sanitation (WASH), Climate Action, Education, Environment & Global Climate Change, Financial Services, Gender Equality, and Good Health and Well-being.

Our partners support these goals with topics, messages, designed and tested to engage with Ghana’s diverse population. (See below.)

All content is available in: Malagasy

Sample Message

Sample Message:
Healthy nutrition for breastfeeding women
(Malagasy with English subtitles)

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[F]emale users in particular felt the service had helped them understand issues around women’s rights and related topics, and they had been able to apply this knowledge to their lives and share it with their husbands and children.

— GSMA Report

Usage

The IVR, SMS, and USSD channels average more than 150, 000 unique users who make 900, 000 information requests each month.

Airtel Madagascar

Airtel MadagascarMobile phone penetration in Madagascar is more than 30 percent of the population. Airtel Madagascar has 3.5 million subscribers, and more than 44 percent of the market share.

As the operator with largest mobile phone coverage in the country, Airtel Madagascar provides an impressive reach for the 3-2-1 Service.

Airtel has also expanded their messages for 3-2-1 Service to include mobile money and micro-insurance for healthcare to improve the daily lives of Malagasy people.

Airtel is very proud to offer the 3-2-1 Service in Madagascar because the information on the Service changes lives. By providing free, trusted information on Health, Gender Rights, and many other topics, we support our subscribers while building their capacity to join the mobile economy.

–Maixent Bekangba, Director Airtel Madagascar

Partners in Madagascar

Réseau des Observatoires de l'Egalité de Genre
Réseau des Observatoires de l’Egalité de Genre
Content: Gender
WYLD - Madagascar
Women and Youth’s League for Democracy Madagascar
Content: Gender
L'Observatoire du Foncier
L’Observatoire du Foncier
Content: Land tenure
WaterAid
WaterAid
Content: WASH
Aga Khan Foundation
Aga Khan Foundation
Content: Agriculture; Microfinance

Airtel Madagascar
Airtel Madagascar
Content: Mobile money, Health Micro-insurance service
SPDTS
Syndicat des Professionnels Diplômés en Travail Social – SPDTS
Content: Gender
Conservation International
Conservation International
Content: WASH
ICPM Madagascar
ICPM Madagascar
Content: Emergency
Helvetas
Helvetas
Content: Agriculture

Grand Challenges Canada
Grand Challenges Canada
Content: Emergency; WASH; Health; Family Planning
USAID Mikolo
USAID Mikolo
Content: Health
Merck
Merck Responsibility
Content: Family Planning
Madagascar Ministry of Youth and Sports
Madagascar Ministry of Youth and Sports
Content: Gender
Missouri Botanical Garden
Missouri Botanical Garden
Content: WASH

GIZ
GIZ
Content: Wanji Games on Agriculture and Climate
BNGRC Madagascar
BNGRC Madagascar
Content: Emergency
IntraHealth International
Content: Family planning; Health of youth and adolescents
MAHEFA
MAHEFA
Content: Health; Family Planning
Madagascar National Parks
Madagascar National Parks
Content: WASH

CRS Fararano
CRS Fararano
Content: Agriculture, Health (Nutrition) , Gender, and WASH
RNM
RNM
Content: Daily news
Gender Links
Gender Links
Content: Gender
Better U Foundation
Better U Foundation
Content: Agriculture
Youth First
Youth First Madagascar
Content: Gender; Health of youth and adolescents

Madagascar Ministry of Health
Madagascar Ministry of Health
Content: Health
Conseil National des Femmes de Madagascar
Conseil National des Femmes de Madagascar
Content: Gender
Viamo
Viamo
Technology Platform, Marketing, Content Partner Support, Content Development
UNICEF
UNICEF
Content: WASH
PSI
PSI
Content: Health

Liberty 32
Liberty 32
Content: Gender
Search for Common Ground
Search for Common Ground
Content: Gender
Croix-Rouge Malagasy
Croix-Rouge Malagasy
Content: First aid
GSMA Connected Women
GSMA Connected Women
Content: Gender
USAID
U.S. Agency for International Development
Content: WASH

Catholic Relief Services
Catholic Relief Services
Content: Agriculture, Financial Inclusion, Health, WASH
Care
CARE
Content: Emergency
Madagascar Ministry of Justice
Madagascar Ministry of Justice
Content: Gender
Madagascar Ministry of Water, Sanitation and Hygiene
Madagascar Ministry of Water, Sanitation and Hygiene
Content: WASH
U-PNNC SSECALINA
U-PNNC SSECALINA
Content: Health

Marie Stopes Madagascar
Marie Stopes Madagascar
Content: Family Planning

321online

Selected 3-2-1 Service content is available on a 321online mobile website, optimized for low-end feature phones. Airtel Madagascar provides free, zero-rated, access to this site to its subscribers to promote the service.

Visit mg.321online.org in English >>

Visit mg.321online.org in Malagasy >>

More about the 3-2-1 Service in Madagascar >>

About 3-2-1

The 3-2-1 Service provides trusted information to mobile phones, on‑demand, when people need it. The service is free. The text and audio messages are in local languages.

Learn more about the 3-2-1 Service

Social Media

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Partners

HNI
Airtel Uganda
Cellcard
Telenor
Grand Challenges Canada
Indosat Ooredoo
GSMA
Nepal Telecom
MTN Zambia
Orange Mali
Roshan
USAID
Vodacom Tanzania
Vodafone Ghana
Viamo

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