Malawi – The 3-2-1 Service

With less than 10 percent internet access for people in Malawi, the 3-2-1 Service bridges the technology gap and allows people to search information anywhere they can use a mobile phone.

The current content includes information on Agriculture, Clean Water and Sanitation (WASH), Financial Services, Gender Equality

Our partners support these goals with topics, messages, designed and tested to engage with Malawi’s diverse population. (See below.)

All content is available in Chichewa

Nutrition Messages on the Malawi 3‑2‑1 Service

This is information which the simple Malawian would have otherwise gotten after meetings with farming advisors, health advisors or other NGOs who do not visit them frequently. All in all, the 3-2-1 Service is helping to improve lives.

–Tione Kafumbu, Marketing Executive Airtel Malawi

Airtel Malawi

Airtel Malawi has been a proud sponsor and host of the 3-2-1 Service, providing subscribers with voice and data services, mobile money, and free access to the 3-2-1 Service for over 3 years.

Mobile phone penetration in Malawi is nearly 38 percent of the population. Airtel Malawi has almost 56 percent of the market share.