The 3-2-1 Service in Nigeria has the biggest audience of any country to date. Nigerians have access to trusted information on Agriculture, Commodity Prices, Family Planning, Health, News, Nutrition, WASH, and Weather in five national languages: English, Hausa, Igbo, Pidgin, and Yoruba.
The 3-2-1 Service launched in Nigeria in November 2016.
We are really excited to have Pulse content available to a completely different subset of users than our urban-based smartphone users.
–Rich Tanksley, Head of Pulse.ng
One of nine telecommunications companies in the country, Airtel Nigeria provides subscribers with voice and data services, and mobile money.
Mobile phone penetration in Nigeria is rapidly approaching 50 percent of the population. Airtel Nigeria has more than 32 million subscribers, and more than 20 percent of the market share.
Providing free access to the 3-2-1 Service is an extension of the company’s commitment to helping underserved communities.