In spite of a poverty rate above 70 percent, Zambia is experiencing economic growth and the Zambian people are eager to gain access to information services that provide trusted and relevant advice.
The current content includes information supporting Agriculture, Clean Water and Sanitation (WASH), Education, Gender Equality, Good Health & Well-being, and Zero Hunger.
Our partners promote these goals with topics and messages, designed and tested to engage with Zambia’s diverse population. (See below.)
With literacy posing a major obstacle for many Zambians, the spoken-language channel of the service is particularly important as it makes content available in Bemba, Nyanja, English, and soon Chitonga.
Zambia uses the “667” shortcode rather than “321”.
The 6-6-7 Service, is designed to be very easy to use, and was specifically developed to be of service to all Zambians, especially, those living in rural areas. The service is accessible to everyone with a simple mobile phone, smartphone or otherwise.
—Felix Kamenga, MTN Zambia Chief Marketing Officer
The 3-2-1 Service was launched in Zambia in September 2016.
Mobile penetration in Zambia continues to increase as air time prices reduce and network coverage expands. According to Zambia Information & Communication Technology Authority (ZICTA), 75 percent of the population has a mobile subscription while only 32 percent own a smartphone. MTN Zambia provides access to more than 45 percent of the mobile subscription market and nearly 6 million subscribers.
MTN Zambia is in a unique position to help people with low literacy, who often have the most need for information and the least access.