• 3-2-1 Services countries and languages
    • Afghanistan
    • Botswana
    • Burkina Faso
    • Cambodia
      • 321online ខ្មែរ
      • 321online English
    • DRC
    • Ghana
    • Indonesia
    • Madagascar
      • 321online Malagasy
      • 321online English
    • Malawi
    • Mali
    • Mozambique
    • Nepal
    • Niger
    • Nigeria
    • Pakistan
    • Rwanda
    • Tanzania
    • Uganda
    • Zambia
Skip to content
placeholder logo

Zambia

2 locals in a canoe in the Zambezi river
2 locals in a canoe in the Zambezi river by Someone35 (CC BY-SA 3.0)
In spite of a poverty rate above 70 percent, Zambia is experiencing economic growth and the Zambian people are eager to gain access to information services that provide trusted and relevant advice.

The current content includes information supporting Agriculture, Clean Water and Sanitation (WASH), Education, Gender Equality, Good Health & Well-being, and Zero Hunger.

Our partners promote these goals with topics and messages, designed and tested to engage with Zambia’s diverse population. (See below.)

With literacy posing a major obstacle for many Zambians, the spoken-language channel of the service is particularly important as it makes content available in Bemba, Nyanja, English, and soon Chitonga.

Zambia uses the “667” shortcode rather than “321”.

The 6-6-7 Service, is designed to be very easy to use, and was specifically developed to be of service to all Zambians, especially, those living in rural areas. The service is accessible to everyone with a simple mobile phone, smartphone or otherwise.

—Felix Kamenga, MTN Zambia Chief Marketing Officer

The 3-2-1 Service was launched in Zambia in September 2016.

MTN Zambia

MTN ZambiaMobile penetration in Zambia continues to increase as air time prices reduce and network coverage expands. According to Zambia Information & Communication Technology Authority (ZICTA), 75 percent of the population has a mobile subscription while only 32 percent own a smartphone. MTN Zambia provides access to more than 45 percent of the mobile subscription market and nearly 6 million subscribers.

MTN Zambia is in a unique position to help people with low literacy, who often have the most need for information and the least access.

– Zambia Daily Mail, ‘Zambians can access info related to agro, nutrition’

Partners in Zambia

GSMA
GSMA
Content: Nutrition
BongoHive
BongoHive
Content: Early literacy via short stories, parental support for children’s education
Self Help Africa
Self Help Africa
Content: Agriculture
CABI
CABI.org
Content: Nutrition
Catholic Relief Services
Catholic Relief Services
Content: Nutrition

Viamo
Viamo
Technology Platform, Marketing, Content Partner Support, Content Development
BBC Media Action
BBC Media Action
Content: Sexual reproductive health for adolescents, family planning, STIs and STDs
SFH
Society for Family Health
Content: Sexual reproductive health, HIV/AIDS, voluntary male circumcision
Zambian Centre for Communications Programs
Zambian Centre for Communications Programs
Content: Prevention of Gender-Based Violence and Child Marriage
The National Food and Nutrition Commission Of Zambia
The National Food and Nutrition Commission Of Zambia
Content: Nutrition

About 3-2-1

The 3-2-1 Service provides trusted information to mobile phones, on‑demand, when people need it. The service is free. The text and audio messages are in local languages.

Learn more about the 3-2-1 Service

Social Media

Connect with

Share via

Partners

HNI
Airtel Uganda
Cellcard
Telenor
Grand Challenges Canada
Indosat Ooredoo
GSMA
Nepal Telecom
MTN Zambia
Orange Mali
Roshan
USAID
Vodacom Tanzania
Vodafone Ghana
Viamo

© 2021 HNI · All Rights Reserved.

Contact Us
close slider
  • The 3-2-1 Service is not (yet) underway in this country. But we want to hear your ideas on how we might expand here.
  • This field is for validation purposes and should be left unchanged.