The current content includes information supporting Agriculture, Clean Water and Sanitation (WASH), Education, Gender Equality, Good Health & Well-being, and Zero Hunger.
Our partners promote these goals with topics and messages, designed and tested to engage with Zambia’s diverse population. (See below.)
With literacy posing a major obstacle for many Zambians, the spoken-language channel of the service is particularly important as it makes content available in Bemba, Nyanja, English, and soon Chitonga.
Zambia uses the “667” shortcode rather than “321”.
The 6-6-7 Service, is designed to be very easy to use, and was specifically developed to be of service to all Zambians, especially, those living in rural areas. The service is accessible to everyone with a simple mobile phone, smartphone or otherwise.
—Felix Kamenga, MTN Zambia Chief Marketing Officer
The 3-2-1 Service was launched in Zambia in September 2016.
MTN Zambia
Mobile penetration in Zambia continues to increase as air time prices reduce and network coverage expands. According to Zambia Information & Communication Technology Authority (ZICTA), 75 percent of the population has a mobile subscription while only 32 percent own a smartphone. MTN Zambia provides access to more than 45 percent of the mobile subscription market and nearly 6 million subscribers.
MTN Zambia is in a unique position to help people with low literacy, who often have the most need for information and the least access.
– Zambia Daily Mail, ‘Zambians can access info related to agro, nutrition’
Partners in Zambia
-
GSMA
Content: Nutrition
-
BongoHive
Content: Early literacy via short stories, parental support for children’s education
-
Self Help Africa
Content: Agriculture
-
CABI.org
Content: Nutrition
-
Catholic Relief Services
Content: Nutrition
-
Viamo
Technology Platform, Marketing, Content Partner Support, Content Development
-
BBC Media Action
Content: Sexual reproductive health for adolescents, family planning, STIs and STDs
-
Society for Family Health
Content: Sexual reproductive health, HIV/AIDS, voluntary male circumcision
-
Zambian Centre for Communications Programs
Content: Prevention of Gender-Based Violence and Child Marriage
-
The National Food and Nutrition Commission Of Zambia
Content: Nutrition